Delivering Impact, One Project at a Time
Business Development Tools
Business Development Tools
Business Development Tools
As the person spearheading the creation of new business development tools for C&S Wholesale Grocers, understanding our business goals, and our target customers and their business needs was essential to delivering effective materials. By performing a comprehensive product and service offering review, I ensured the tools I delivered resonated with our audience, aligned with the company's mission, and delivered tangible results for both us, and for our customers.
New Sustainability Program
Business Development Tools
Business Development Tools
I oversaw the launch of Emerald Scientifics's campaign introducing their new sustainability initiative. I developed the visual identity, crafted instructive website content, designed all necessary marketing graphics, and built and launched the related webpages. My hands-on approach ensured a seamless transition from concept to execution, resulting in a successful campaign that effectively communicated the company's commitment to sustainability.
Commitment in Action
Business Development Tools
Science for a Safer World
Emerald Scientific is a leading provider of innovative solutions for safety testing laboratories. I successfully led this brand message campaign from inception to launch, effectively communicating the unique value Emerald brings to diverse industries. By overseeing all messaging, asset design, creation, and execution, I ensured that their message resonated with the target audiences and positioned Emerald Scientific as a trusted partner in safety testing.
Science for a Safer World
Science for a Safer World
Science for a Safer World
Emerald Scientific's mission includes helping customers comply with evolving state testing regulations. I identified the need to inform them that we offer the required products and created a simple way for them to access these items. For California, I integrated product links into a PDF of the state's required test method. To promote this resource, I designed consistent visuals for our website and social media, created a gated landing page to host the PDF, and launched an email campaign targeting our California customers, ensuring broad access while maintaining a unified brand image.
Celebrating 10 years
Science for a Safer World
Breaking into New Markets
When a 10 year anniversary campaign was requested the last week of December, my years of creative leadership allowed me to quickly deliver. I immediately designed an eye-catching 10-year logo for Emerald Scientific and built a year-long marketing campaign to effectively communicated the company’s decade-long industry expertise. I led the project from initial concept to execution, ensuring that the campaign aligned with Emerald's brand identity and resonated with our target audience.
Breaking into New Markets
Science for a Safer World
Breaking into New Markets
I successfully oversaw the development of Apex Wallcoverings, a new international commercial wallcovering brand. From concept to launch, I meticulously guided the brand's vision, ensuring it resonated with global markets. My strategic leadership, coupled with a keen eye for detail, resulted in a brand and packaging that seamlessly blends artistry and innovative design, positioning Apex Wallcoverings as a premier choice for commercial interior spaces worldwide.
Stepping into the Present
Stepping into the Present
Stepping into the Present
I successfully guided a rebranding project for a local contractor from inception to launch. I oversaw the development of a new brand identity that accurately reflected the business's values and services. My team and I executed the brand across all marketing channels, ensuring a cohesive and professional look. This included updating their website, designing new truck and trailer wraps, new uniforms, and creating business templates for future use.
B2B eComm Site Replatform
Stepping into the Present
Stepping into the Present
As the project manager for Emerald Scientific's B2B ecommerce replatform, I successfully orchestrated a comprehensive project that encompassed everything from initial requirements gathering to post-launch site administration. My meticulous attention to detail, coupled with my ability to lead cross-functional teams, ensured the new platform delivered site stability, new account and sales tools, and improved user experience.
Streamlined Account Tools
Stepping into the Present
Streamlined Account Tools
MyStore® was a highly complex, multi-year initiative that consolidated three disparate customer web portals into a unified platform. This ambitious project involved coordinating a large, international, cross-functional team to deliver a comprehensive solution that offered enhanced account visibility and robust management tools. My role encompassed everything from initial requirements gathering and portal design to development, launch, training, and ongoing site administration.
Comprehensive Branding
Comprehensive Branding
Streamlined Account Tools
I successfully led the VHG branding project from concept to completion. By meticulously crafting a distinct brand identity and voice, I ensured that the company's message resonated authentically with its target audience. My attention to detail, strategic thinking, and ability to foster collaborative environments were instrumental in delivering a comprehensive branding solution that exceeded expectations.
In Their Own Words
Amy is creative, hits her deadlines, and is great to work with.
- Gina G., Sr. Director of Community Involvement, C&S Wholesale Grocers