Beautiful, Expressive Visuals

Emerald Scientific believes quality science is at the core of human health & well-being and we’re passionate about helping people. An important component in improving the health and daily lives of people around the world is keeping the planet we all share healthy. We recognize that every business has a part to play in that stewardship. 🌱
#Sustainability isn't just about protecting the #environment (although that's certainly a crucial aspect). It's also about adopting practices that can improve your bottom line and enhance your company's reputation.  #SustainableScience 

While conducting a SWOT analysis to identify competitive differentiators for Emerald Scientific, I uncovered a clear opportunity to position the brand around its commitment to sustainable business practices. I proactively led the creation of a visually compelling campaign that highlighted sustainability initiatives relevant to our target markets, including program overviews, testing laboratory best practices, and resources to support customer-led sustainability efforts.

I translated this strategy into new website content, designing and launching dedicated pages that reinforced Emerald’s market leadership, aligned with brand values, and delivered added value to environmentally conscious customers.

 Note: The Emerald Scientific website is no longer live due to the company’s closure. While the site is no longer accessible, this project reflects the full scope of my strategic leadership, creative direction, and execution during my time with the organization.