Identity Defined: Crafting Unforgettable Brands

Tasked with revitalizing the VHG brand, I chose a palette primarily of blues & grays to evoke a sense of stability & industrial strength. This document is a roadmap for brand consistency across all touchpoints.

Emerald Scientific had no brand guidelines and were not establishing a clear brand presence. We kept the original "Emerald Green" in the new color pallet, and updated the brand font to a more modern and timeless sans serif font.

Using the newly defined Brand Colors and fonts, I created this Style Guide for the new B2B eCommerce website so the development team could set up the site's theme / CSS files accurately.